Drew
Loeffler
Less noise. Same depth.
I'm a UX/UI designer based in central Florida. I spent seven years as Lead UX/UI Designer and CMO at a cross-platform product company, and Creative Director of its media brand, growing from content creator while designing everything the platform shipped. Currently focused on UX/UI and product design for entertainment and experience-driven products.
Case studies
Documented design problems, process, and results.
A gaming-native design language that brought a new audience to poker
Seven years designing the UI for a cross-platform sweepstakes poker app. Built a gaming-inspired design language from scratch and shipped it across iOS, Android, web, and desktop.
Giving first-time theme park guests what regulars already know
An accessibility-first trip planner for the guest the official apps leave behind. Plain language instead of park jargon, a two-minute survey that builds the whole day, and the insider tips regulars keep to themselves, open to everyone.
One view on top of the five tools a venue manager juggles
A lightweight operations layer on top of the tools mid-size live event venues already use. Full UX research, IA, design system, and 8 hi-fi screens. Desktop-first enterprise product.
What SOPO grew to
Seven years of design on a live product, measured.
Let's work together.
Looking for UX/UI or product design roles where I can contribute to something with real craft and purpose, ideally in entertainment, gaming, or experience-driven products. If the work sounds like a fit, email is the fastest way in.