Creative Director & Product Designer —
Seven years as the creative lead at a tech startup. I designed the product, built the brand, ran marketing, and taught myself everything along the way.
Selected Work
Four projects that show how I think, what I built, and the numbers behind it.
Threw out the outsourced design and built a gaming-inspired UI across 5 platforms. 25+ redesigns, 4.8★ rating, 67K+ users. Reviewers called the interface the best thing about the app.
View Case Study →Transformed a clip-reposting page into poker's first lifestyle media brand — thousands of original assets, a produced series with poker legends, 50+ creators, and WSOP press credentials. Built as the user acquisition funnel for SOPO.
View Case Study →
Had never touched a live production setup. Built a multi-camera broadcast studio in 48 hours anyway — researched, sourced, and ran the whole thing solo during WSOP season.
View Case Study →Ran growth from zero to 67K users as CMO. $4 acquisition cost, 50+ creators managed, and I designed the pitch deck that helped land the $25M valuation.
View Case Study →How I Work
Apps used to be fun. Then they got "minimal" and boring. I design to bring that feeling back — by studying what actually works, iterating obsessively, and meeting people where they already are.
I never had a design budget or a research team. But billion-dollar companies ship their research in every update — so I studied everything they did. The whole app and gaming world became my design library. That's how a team of one outdesigned companies with 10x the resources.
I don't stop at the first good idea. Every task gets 30+ iterations across 5+ directions — I push from safe to weird until something clicks that you can't unsee. Late nights, too much coffee, no shortcuts. The goal is to find something genuinely cool, not something that just checks a box.
Nobody reads tutorials anymore — they just delete your app. Short-form content trained a whole generation to expect instant comprehension. So every screen I design has to be interesting enough to stop a scroll and obvious enough that nobody needs help. That's the bar now, and I clear it.
I renamed every game mode into words anyone would get — "Cash," "Tourneys," "Battle Royale" instead of poker jargon that scares off new players. If someone has to Google a label to use your app, that's not their problem — it's yours. Good design welcomes people in. It doesn't quiz them at the door.
Reviews
"Incredibly fun and well-designed. The interface is smooth and the animations make every hand feel exciting. This is how poker apps should be."
"The daily missions and XP system keep me coming back. It's like if poker and a mobile game had a baby. Addictive in the best way."
"Best poker app I've used. The design is leagues ahead of the competition. Clean, fast, and the gamification features are brilliant."
Career Arc
Started editing social content in Premiere. Earned a shot at redesigning the app with zero formal design training. Shipped a full UI overhaul across iOS, Android, web, and desktop within the first year.
Added Photoshop, After Effects, and Premiere to the toolkit. Built custom digital broadcast sets for Zoom-era podcasts. Owned every creative deliverable the company produced — UI, video, brand, and content.
Scaled a Discord community with custom bots, built investor pitch decks, created digital art assets, and grew the company's media brand into an industry-recognized name with WSOP press credentials.
Created a new content format — lifestyle vlogs featuring poker pros that made the game accessible to a younger audience. First trip proved the concept so fast we ran it back within a week. Secured first-of-its-kind casino floor filming permissions. Built and managed a 50+ creator network.
Sponsored player on the WSOP Main Event main stage — brand on live television. Upgraded to professional run-and-gun production with gimbals and lav mics. Built a broadcast-quality streaming studio from zero production knowledge in 48 hours. Same-day edits from the convention floor.
Seven years of figuring it out got me here. I'm in Orlando now, looking for a team that values range, resourcefulness, and someone who's never once said "that's not my job."
Skills & Tools
Get In Touch
I'm in Orlando and looking for my next thing — creative direction, product design, marketing leadership, or anything where I get to make stuff that matters. If you need someone who figures it out regardless of the job title, I'd love to talk.
The fastest way to reach me is email. No forms, no waiting.
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