I'm Drew Loeffler, a UX/UI designer based in Orlando, FL. I spent seven years as the creative lead at a cross-platform product company, growing from content creator to CMO while designing everything the platform shipped. Currently focused on UX/UI and product design for entertainment and experience-driven products.
Seven years of shipping design across mobile, web, and desktop — and a deliberate push to keep building. A new certification every month, a sharper portfolio, and the kind of hunger that doesn't stop when the workday does.
Interfaces people understand in under two seconds. User flows, wireframes, high-fidelity prototypes — built for comprehension, not decoration.
Full visual identities built from zero. Typography systems, color, motion, and the brand consistency that makes a product feel intentional.
Connecting design decisions to measurable outcomes. From acquisition mechanics to retention loops — I've shipped features that moved real numbers.
From concept to final cut. Thousands of assets, a 50+ episode podcast, a weekly game show, and live broadcast production at the WSOP — solo.
XP systems, reward loops, and progression mechanics pulled from AAA gaming and applied to real product design. The kind of systems that create daily habits.
Comfortable working across disciplines and alongside engineers, PMs, and leadership. I've worn multiple hats in a fast-moving product org and know how to communicate decisions clearly at every level.
Documented design problems, process, and results.
Mobile UX concept for the modern theme park guest. Real-time wait times, dining, navigation, and itinerary building — unified in one system. Designed in Figma.
Seven years designing the UI for a cross-platform sweepstakes poker app. Built a gaming-inspired design language from scratch, iterated through 25+ full redesigns, and shipped across iOS, Android, web, and desktop.
Seven years of work beyond the UI. Brand, media, live production, and growth — the context behind the career.
Defined the full brand identity, voice, and content strategy for a poker media brand. 50+ episode podcast, weekly game show, thousands of original assets, and WSOP press credentials.
3 consecutive years producing content at the World Series of Poker. Multi-camera streaming, same-day vlog edits, casino floor access, and main stage media credentials.
Led growth strategy across paid, organic, influencer, and community channels. $4 CAC, 26+ university programs, 50+ creator network, and pitch materials behind a $25M valuation.
One new certification a month. Every credential is deliberate — building toward the formal foundation that matches seven years of hands-on product work.
From 2019 to 2026, I was the creative lead and UI/UX designer at SOPO, a cross-platform sweepstakes poker app that grew to 67,000+ registered users and a $25M valuation. I started as a content creator for the PokerFlops media brand and grew into the CMO role while designing the full product UI across iOS, Android, web, and desktop.
The environment was fast-moving and resource-constrained, which pushed me to build skills across disciplines: UI/UX design, brand identity, video production, and marketing strategy. My design instincts draw heavily from gaming UI (Call of Duty, Fortnite, Destiny) — the kind of interfaces built for an 18–25 audience that grew up inside these systems. That fluency with the visual language means the UI communicates instantly, not because it's explained, but because it already feels familiar. That philosophy drove 25+ full redesigns and a 4.8-star App Store rating.
I left in March 2026 and I'm building toward the next chapter with intention — a new certification every month, a portfolio built around where I want to go, and a genuine drive to keep sharpening. Entertainment, experience design, and products that create real emotional resonance. Based in Orlando. Open to the right role.
Looking for UX/UI or product design roles where I can contribute to something with real craft and purpose -- ideally in entertainment, gaming, or experience-driven products. If the work sounds like a fit, email is the fastest way in.